This Fashion Conglomerate Aims to be the Valentino of Chinese Fashion

Categories:Fashion

Nanjing dressmaker V-Grass Fashion Co. has an audacious plan to become the Valentino of the Chinese fashion world, and buying a South Korean fast-fashion brand with more than six times as many stores in China is part of its move to get there. V-Grass agreed this month to acquire the Chinese business of E-Land Group’s Teenie Weenie in a deal valued at about $900 million. For V-Grass, which is planning its first overseas store in Milan, the purchase will help support falling sales and profit as the Shanghai-listed retailer shuts a third of its lower-end outlets and restructures to focus on the luxury-minded, according to Vice President Tao Weimin.

“We wanted to find a brand to prop up our performance so we can build up what we want to do with the V-Grass label,” Tao said in an interview in Nanjing, capital of eastern Jiangsu province. “As a listed company, the market will react badly if we take too long to show profit from the restructuring. This acquisition will let us be bolder.”

Teenie Weenie, whose casual-wear items are embossed with cutesy teddy bears, has 1,400 stores in China, compared with about 215 for V-Grass, which is trying to capture Chinese middle-class consumers who are increasingly willing to pay more for premium products. Further consolidation is likely, Tao said.

More Acquisitions

“After we digest Teenie Weenie, we will look to acquire other high-end foreign fashion brands,” said Tao. “We think this is now a period of consolidation and adjustment in our industry and that a dominant local fashion apparel company can emerge. Our goal is to be that company.”

In China’s competitive 1.7 trillion yuan ($255 billion) apparel market, the top two companies -- Heilan Home Co. and Fast Retailing Co.’s Uniqlo brand -- had 1.2 percent and 1 percent market share respectively in 2015, according to researcher Euromonitor International.

“The apparel space here needs to consolidate, and the winners going forward are companies with the right systems in place, such as inventory management, the right locations,” said Ben Cavender, a China Market Research Group analyst. “Teenie Weenie is in a good position as it targets the younger casual fashion consumer base.”

Shutting Stores

In the past year, V-Grass has shut a third of its boutiques located in third and fourth-tier Chinese cities, and in lower-end malls in bigger cities, Tao said. While those outlets had been profitable, the company wants to presence to establish itself in high-end locations in the biggest cities, he said.

V-Grass, whose own dresses retail for about 3,000 yuan ($450), plans to invest in boosting Teenie Weenie’s fashion line for women, which has been losing market share, Tao said. The Korean brand is doing well in menswear, children’s clothing and accessories, where sales in those categories in China are growing 20 percent to 30 percent a year, he added.

The Korean brand had net income of more than 500 million yuan in China last year on 2 billion yuan of sales, he said, compared with V-Grass’s 112 million yuan profit and 814 million yuan in revenue.

Milan Boutique

V-Grass, whose shares have been suspended since Aug. 29, will fund the Teenie Weenie acquisition with debt, Tao said. The company is also considering taking on a financing partner, such as a private equity firm, he said.

V-Grass’s own core operations have positive cash flow and did not need a capital infusion, he said. The company plans to open its first overseas V-Grass boutique in Milan, hometown of Italian fashion house Valentino, early next year.

To reinvent the company and instill a sense of cultural heritage, V-Grass in July 2015 also acquired for 135 million yuan the Nanjing Brocade Research Institute, which produces an intricately weaved silk fabric traditionally worn only by Chinese royalty, according to Tao.

“We envision ourselves as a luxury fashion company incorporating traditional Chinese cultural elements,” he said.

Tags: Valentino Fashion of Chinese

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The Slip Dress Fashion Trend in the Streets

Categories:Fashion

We will all probably agree on the fact that not every woman will be willing and bold enough to wear a slip dress without fearing that it will look provocative and vulgar. The slip dress fashion trend that was rather popular in the 1990s is something many women cannot embrace. However, pairing your slip dress with the right clothing items, accessories, makeup and hair, you can make it more charming and luxuriously elegant and not fear that it will look like you’re wearing a nightgown. So how exactly and with what should you wear a slip dress in the streets? That is something we are going to find out together, but before that, let’s go a little back in history, shall we?

The Slip Dress Fashion Trend in the Streets

The History of the Slip Dress Trend: How Did It All Begin?

Slips came into the fashion world back in the 1920s as a way to replace corsets, which with the raging war were becoming harder to produce. However, until the 1990s, slips had only been used as undergarments and entered the fashion world as clothing items on their own only about 25 years ago when designers started creating dresses inspired by slips and lingerie items. Although at some point during the recent years the trend seemed to be dying out, today it is back into our lives and wardrobes, more alive than ever.

Pairing Your Slip Dress: Are You Doing it Right?

Pairing slip dresses with unbuttoned vests made of fur, with loosely knit thin scarves, jackets or silk kimonos are good ways to create elegant evening looks. To perfect your look, you can add pointed toe pumps and a small clutch. Also bear in mind that pairing a slip dress with pieces made of transparent material will easily make it look cheap and vulgar.

The Slip Dress Fashion Trend in the Streets
Believe it or not, slip dresses can also be used to create casual everyday outfits. To create casual looks it is suggested going for slip dresses made of natural fabrics such as cotton, brocade or flax. To make slip dresses look casual, you can pair them with tights, denim or even leather jackets. Pairing a slip dress with a shirt (preferably a flannel/checkered one) tied around your waist is another way of looking at it casually. You may even add ankle boots and a small leather shoulder bag to complete the look.
On chillier days, you can also go with pairing slip dresses with thin, very loosely knit cardigans or oversize mesh sweaters. You can also turn your slip dress into a tunic by pairing it with a pair of leggings or skinny jeans and complement the look with beanies, suede gloves and large handbags.

How to Wear a Slip Dress
Besides pairing your slip dresses right, it is also vital that you follow several seemingly trivial, but in essence rather important rules. First of all, when creating evening looks with sleep dresses, it is important that you wear seamless underwear so that it will not be seen under the thin fabric of the dress. Also, when choosing a slip dress, pay a close attention to its size. The dress should be neither too tight nor too loose.
Ideal both for summer and fall, slip dresses look extremely sophisticated and feminine when styled correctly and worn to the right place. Keep in mind that this clothing item is embedded with lots of sensuality and boldness, therefore avoid wearing it to work interviews, to the office or for official meetings. In case you still lack fantasy and don’t know how to wear slip dresses, be sure to browse through the tons of images offered by A-list fashion bloggers, designers and celebrities and find your inspiration!

How to Wear a Slip Dress

Tags: Fashion Dress

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Top 5 Model Handbags Fashion Trends Fall 2014

Categories:Fashion

For any brand which has been launched their new product in the four major Fashion Week, handbags will be the best way for them to establish business relationship with their customers. Since no matter any materials, nylon, leather or canvas, after more than 20 years luxury brand marketing stratedy, handbags has been become the luxury steeping stone for every woman. Every year, every luxury brand are scrambling to launch their new handbag and look forward to at least one of which become the “IT Bag”. Here, we take a list of top 5 model handbags fashion tend for Fall/winter 2014 Below. Take a view and you also can shop latest new lv bags 2014 for cheap at our site

1. Long Clutch Bag

Long Clutch Bag

Fashionable and stylish Clutch bag has been become very popular in any show or activitly and same as this season. But there is just a little different for the size, long clutch bag seems more popular this year. There are many of carry way, no matter for any way to carry your clutch bag, they also bring you a charming look in the red carpet.

2. Soft Clutch Bag

Soft Clutch Bag

Soft materials also make people like to touch, made in soft and comfortable materials, from Carven to Viktor Rolf, soft material makes the bag easy grasping, folding and squeezing pressure to highlighting the unusual texture.

3. Fashion-forward Shopping Bag

Fashion-forward Shopping Bag

Trust every women at least have one fashionable shopping bag in their clutch. And 2014 Fall/Winter Shopping bag has been made improvements by designers to make them unique.

4. Oversized Tote Bag

 Oversized Tote Bag

For those tall girls, a oversized tote bag always a perfect choice for travel. In 2014 Fall/Winter handbag fashion trend, Designers show offs some unusual bags bring some of new design.

5. Fashion Digital Package

 Fashion Digital Package

Digital accessories are 2014 winter very popular and hot products, especial for those young people.

Tags: handbags Fashion

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The Best Bags of Milan Fashion Week Spring 2014

Categories:Fashion

MaxMara Spring 2014 Handbag

Usually, I can count on Italy to give me at least one collection of Fashion handbags per season that hits me right in the heart. The Italians know their leather, and their Fashion Week is stocked with brands as well known for their Fashion bags as they are for anything. This time around, though, Milan Fashion Week Spring 2014 felt at times more like it was revisiting its greatest hits than charting new territory. I saw some new versions of existing bags that I loved, but I never got that new thing that flooded my brain with serotonin.

That’s not to say that there weren’t some accessories highlights – in fact, they were abundant. The new versions of the Fendi 2Jours were excellent, and the Prada face-painted bags are sure to become collectors’ items. Beyond that, there were lovely exotics in light colors galore, from Ferragamo to Versace. Even if the season wasn’t fully satisfying, there was plenty to love. Check out our picks for the best of the season below.

Tags: bags Fashion

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